How did it all start? Tell us a bit about the history of PS-POOL and its origins.

Patrik – We are Swedish, my father knew Spain since 53 because my grandfather had a Swedish company that imported fruit from all over the world and from Spain mainly from Valencia to Almeria. And because of fruit business, he spent some time in the United States in the area of California where he saw a lot of villas with swimming pools and it was there where he thought that the whole area from Valencia to Almeria could be like the future garden of Europe, like California or Florida.

Shortly after settling in an office in Valencia to control the export of fruit to Sweden, my father met a Swede in Marbella who built swimming pools. Being a keen swimmer, breaststroke champion and swimming and pool enthusiast, he decided to visit this man in Marbella, who was also working with an American company that was already selling automatic integrated pool cleaners at that time.

Finally, my father came back with an order for filters and pumps for swimming pools… when he hadn’t even set up the company yet! After a trip to the United States to learn about guniting, he returned to Spain and set up three offices: Valencia, Jávea and Alfas del Pi.

When I started working with my father, I preferred to start another business line with a B2B approach and started to distribute the integrated automatic cleaning system for swimming pools in Spain. That is how the distribution started.

What do you think is the post-pandemic forecast for the pool and spa sector in Spain?

– Patrik – The prediction is very good. In fact, this year that we are coming out of the pandemic, we are seeing that people are betting on comfort in their homes. I remember talking about it at an EUSA luncheon on 8 March 2020 where I said: I think this is going to be good for the sector, because people are not going to be able to travel as much and they are going to move for home comfort and invest in their homes.

There has been an increase in the sector, and this is going to continue. Next year will be a great year for the pool and spa sector.

What would be the differentiating element of PS-POOL in the pool and spa market?

– Patrik – Since 1998, we have always differentiated ourselves by looking for quality products, mainly imported from abroad, and by the service we provide. We have always been looking for the medium-high level of the sector and we are well known for having the best products and a lot of knowledge and foreign contacts to be aware of the latest developments in the market. That is why we are the best partner for any high level manufacturer.

Could you tell us about one of your projects that you are very proud of?

– Patrik – Being able to fight in such a competitive market as Spain, where there are major manufacturers of swimming pool materials, and finding the niche to have this medium-high level segment is already something we are very proud of.

I am also very proud of the new additions to the company such as PS-WATER, which is a division of public swimming pools in which we work with a very sustainable approach and is having a very good acceptance and we have a long way to go. As well as the pool cover factory that we have set up, which I am also very proud of because in one year we have been providing a very good service and our customers are very happy. We always approach everything in the same way: Quality, good service and fast delivery.